Microsoft and pc gaming (2)

12 August, 2007 (14:03) | Business as usual, Game industry | No comments

Yesterday I wrote about Microsoft and pc gaming. Today I read news article on Slashdot about DirectX 10.1. This new version of DirectX 10 will add XAudio2 to the pc. XAudio2 is used on the XBOX 360 for sound processing…

Microsoft and pc gaming

11 August, 2007 (14:57) | Business as usual, Game industry | 1 comment

Microsoft used to publish nice PC games like Age of Empires. Over the last years Microsoft failed to publish any big pc game. The strategy to focus on the console gaming, very profitable in theory, has affected the time and effort…

Gamehosting in 2012

11 August, 2007 (14:13) | Game industry | No comments

In five years, gaming will be:

  • Cross-platform enabled: play on your pc against xbox4 and playstation 5 gamers
  • Integrated voice- and videochat in multiplayer games
  • All games will feature online rankings to boost multiplayer gameplay
  • Multi-core enabled: no more single core applications! More power for…

Leading the way to a better customer experience (1)

25 July, 2007 (15:30) | Game industry | No comments

Competition is very heavy in the online services market, especially for B2C targeting customers. Many service providers follow a price competition marketing strategy: they try to distinguish their service on the basis of low price. There is very little product differentiation possible as most…