Stewie`s Blog » marketing

i3D.net Paintball 2007: headshots and more

Stewie — Thu, 20 Dec 2007 11:43:47 +0000

Saturday December 15th, i3D.net organised an indoor paintball event for their customers, business partners and fanbase. Over 65 people joined us in12 hours of several shooting games (deathmatch, CTF, team DM, bunnyhunt) and everybody enjoyed the food and drinks.

We would like to thank all participants for making this event so successful and fun, see you all next year (December 13th, 2008)!

Gameplay 2007: Perfect!

Stewie — Mon, 26 Nov 2007 16:01:28 +0000

Over 8000 i3D.net goodies were gone in no time. The Gameplay 2007 was a big succes for our company. This was our first big gaming event and the 3 days were perfect! Our Simbin powered racing seat was very popular, the exclusive Frontlines: Fuel of War Xbox360 pods were crowded.

More photos: http://forum.i3d.net/game-blog-news-announcements/18817-gameplay-2007-de-fotos-het-verhaal.html

Leading the way to a better customer experience (1)

Stewie — Wed, 25 Jul 2007 14:30:58 +0000

Competition is very heavy in the online services market, especially for B2C targeting customers. Many service providers follow a price competition marketing strategy: they try to distinguish their service on the basis of low price. There is very little product differentiation possible as most core services have been standardized. There is a constant price war, especially in the low end market.

For gameserver providers (GSPs) this has a direct negative consequence on performance, quality and continuity. In the gameserver market, a company can stand out when focusing on non-price competition: distinguish your services on the basis of quality and performance of the services; examples are customer support, uptime, performance and automation. Instead of calling this a ‘marketing strategy’, it should be the companies belief, the companies motto, it’s long-term focus.
I have a strong believe our growth in market-share over the last years is a direct consequence from the heavy investment in quality of service.

Optimising in a nutshell

The quality and performance variables can be optimised, but require great investment:

Make sure there is always enough capacity in every aspect (hardware, software, connection/bandwidth, personnel)
Monitor service levels; monitor uptime, continuity, wait times, support throughput, etc
Invest in customer self-service by automation

Let’s bring theory into practice.

Read on in the next blog entry