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	<title>Stewie`s Blog &#187; control panel</title>
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	<link>http://stewie.biz</link>
	<description>Inside the gaming industry</description>
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		<title>i3D.net expands: new locations, new servers</title>
		<link>http://stewie.biz/2007/10/02/i3dnet-expands-new-locations-new-servers/</link>
		<comments>http://stewie.biz/2007/10/02/i3dnet-expands-new-locations-new-servers/#comments</comments>
		<pubDate>Tue, 02 Oct 2007 11:24:07 +0000</pubDate>
		<dc:creator>Stewie</dc:creator>
				<category><![CDATA[Business as usual]]></category>
		<category><![CDATA[Game industry]]></category>
		<category><![CDATA[control panel]]></category>
		<category><![CDATA[GSP]]></category>
		<category><![CDATA[i3D.net]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://stewie.biz/2007/10/02/i3dnet-expands-new-locations-new-servers/</guid>
		<description><![CDATA[<p>Yup, we&#8217;re growing, in Europe and in a little while even beyond European borders:</p>
<blockquote><p>i3D.net adds two additional locations: Frankfurt, Germany and London, United Kingdom. We are already active in Amsterdam and Rotterdam in The Netherlands.</p>
<p>Our Frankfurt location is </p>&#8230;</blockquote>]]></description>
			<content:encoded><![CDATA[<p>Yup, we&#8217;re growing, in Europe and in a little while even beyond European borders:</p>
<blockquote><p>i3D.net adds two additional locations: Frankfurt, Germany and London, United Kingdom. We are already active in Amsterdam and Rotterdam in The Netherlands.</p>
<p>Our Frankfurt location is already online for Quake Wars Ranked server clients. The London location has been added to provide better support to our English customers.</p>
<p>We have also expanded our serverfarm with over 100 new quadcore Dell PowerEdge servers in the last month. These servers feature 2,4 Ghz Quadcore Intel CPUs and 2 to 4 GB ECC ram each.<br />
i3D.net continues to support it&#8217;s One-core-One-game policy: we run every gameserver on a separate CPU core for maximum performance. All ranked and PREMIUM gameservers use this unique i3D.net-standard.</p>
<p>Our inhouse developed controlpanel also has been expanded with a large number of new features and improved multi-lingual support.</p>
<p>Before the end of this year we will announce new deals with gamepublishers; i3D.net will host several new ranked games in our international datacenter locations.</p></blockquote>
<p>We&#8217;re investing in quality and that always pays off.</p>
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		<item>
		<title>Leading the way to a better customer experience (1)</title>
		<link>http://stewie.biz/2007/07/25/leading-the-way-to-a-better-customer-experience-1/</link>
		<comments>http://stewie.biz/2007/07/25/leading-the-way-to-a-better-customer-experience-1/#comments</comments>
		<pubDate>Wed, 25 Jul 2007 14:30:58 +0000</pubDate>
		<dc:creator>Stewie</dc:creator>
				<category><![CDATA[Game industry]]></category>
		<category><![CDATA[control panel]]></category>
		<category><![CDATA[GSP]]></category>
		<category><![CDATA[i3D.net]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Steam]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://stewie.biz/2007/07/25/leading-the-way-to-a-better-customer-experience-1/</guid>
		<description><![CDATA[<p>Competition is very heavy in the online services market, especially for B2C targeting customers. Many service providers follow a price competition marketing strategy: they try to distinguish their service on the basis of low price. There is very little product differentiation possible as most &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Competition is very heavy in the online services market, especially for B2C targeting customers. Many service providers follow a price competition marketing strategy: they try to distinguish their service on the basis of low price. There is very little product differentiation possible as most core services have been standardized. There is a constant price war, especially in the low end market.</p>
<p>For gameserver providers (GSPs) this has a direct negative consequence on performance, quality and continuity. In the gameserver market, a company can stand out when focusing on non-price competition: distinguish your services on the basis of quality and performance of the services; examples are customer support, uptime, performance and automation. Instead of calling this a &#8216;marketing strategy&#8217;, it should be the companies belief, the companies motto, it&#8217;s long-term focus.<br />
I have a strong believe our growth in market-share over the last years is a direct consequence from the heavy investment in quality of service.</p>
<p><strong>Optimising in a nutshell</strong></p>
<p>The quality and performance variables can be optimised, but require great investment: </p>
<ul>
<li>Make sure there is always enough capacity in every aspect (hardware, software, connection/bandwidth, personnel)</li>
<li>Monitor service levels; monitor uptime, continuity, wait times, support throughput, etc</li>
<li>Invest in customer self-service by automation</li>
</ul>
<p>Let&#8217;s bring theory into practice.</p>
<p><em>Read on in the next blog entry</em></p>
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